The Team
Who We Are
Jacob Stephens
Founder & CEO
Jacob Stephens is the founder and CEO of Ally by WA.I.TER, a technology company building intelligent water management systems for the modern home and beyond. His vision is to take the guesswork out of water care using AI, smart hardware, and intuitive software to make complex systems effortless, sustainable, and future ready.
A hands on builder with a background in psychology, Jacob combines sharp product instincts with a deep understanding of human behavior to design solutions people actually want to use. He has architected Ally’s AI logic, brand strategy, and product roadmap from the ground up, ensuring every element feels sleek, intelligent, and trusted.
Known for his resourcefulness and relentless execution, Jacob leads with the same drive that define market changing founders turning bold concepts into real, scalable products that challenge industry norms and set new standards.
Ike Mbuko
Project Manager
Ike Mbuko is a seasoned Project Manager with experience at Visa and Warner Bros. Discovery, leading high-impact projects in tech and media. Known for strategic thinking, clear communication, and keeping complex initiatives on track, Ike bridges technical and business goals to deliver results. Ensuring Ally's roadmap is delivered on time, on budget, and at the highest quality.
Mostafa Elkaramany
Lead Developer
With experience on high-profile projects for global brands, Mostafa combines technical skill, clean code, and a detail-oriented approach to deliver reliable, scalable solutions. His ability to execute complex requirements with speed and precision makes him an essential part of Ally’s development. Mostafa ensures every line of code moves us closer to redefining water care.
Manuele Capacci
Lead Designer
Manuele is the creative architect shaping how Ally looks, feels, and connects. With over 15 years of hands on experience, he transforms product strategy into visually compelling and intuitive design solutions ensuring every pixel serves both impact and usability. From building full brand identities and modular systems to optimizing conversion driven interfaces, he blends UX first thinking with business smarts. His recent work led to a 35% boost in user engagement for an AI driven platform not because of flashy visuals, but through design that makes the complex feel effortless
